Visit Rwanda to Sponsor Athletico Madrid FC for Three Years til 2028
The Rwanda Development Board has signed a three-year sponsorship with Athletico Madrid, where Visit Rwanda will sponsor the Spanish club until June 30, 2028.
Athletico Madrid joins a growing list of football clubs across Europe, such as Bayern Munich, Paris Saint-Germain, and Arsenal, all sponsored by the East African nation, which becomes the first sponsor from Africa to join the Los Colchoneros.
As part of the deal, Visit Rwanda will appear on the front of the men’s first team’s training and warm-up kits in the remaining five LaLiga matches, as well as the Club World Cup.
From next season, it will also appear on the women’s first team’s training and warm-up kits and on the back of the official match jerseys of both our teams.
The African brand will also feature in different locations at the Riyadh Air Metropolitano stadium, as well as on the club’s digital platforms.
According to Jean-Guy Afrika, CEO of the Rwanda Development Board, the agreement will showcase Rwanda as an attractive destination for investors, a unique experience for global travelers, and a platform for nurturing talent and expanding opportunities for young Africans through sport.
“This landmark partnership with Atlético de Madrid reflects Rwanda’s strategic ambition to position itself as a premier global hub for investment, tourism, and sports development. The Club’s values of resilience, discipline, and excellence closely align with Rwanda’s national ethos and transformation journey. Through this collaboration, we aim to showcase Rwanda as an attractive destination for investors, a unique experience for global travelers, and a platform for nurturing talent and expanding opportunities for young Africans through sport.“ he said.
On his part, Óscar Mayo, Atlético de Madrid’s General Director of Revenue and Operations, highlighted Visit Rwanda’s great importance as a partner in the club’s goal of international expansion.
“We are always looking for partners with global solvency, linked to football and Visit Rwanda is an example of this. It is a country in constant growth and I am convinced that we will both benefit from this partnership.”
